Join the list  

Blog

Dear NZRU, Please free my rugby from SKY. Let me pay to watch the All Blacks live in HD via the internet – like the rest of the world

Wed 17th Sep 2014

Orcon launches Free My Rugby petition designed to show support to the NZRU for a new business model for watching live sport in New Zealand.

Orcon said a direct streaming option would mean fans wouldn’t need an “expensive Sky subscription” to watch rugby. New Zealand Rugby and Sky TV both declined to comment according Orcon. Sky TV has held the exclusive New Zealand broadcast rights to those events since 1996. According to Orcon rugby fans overseas could watch the All Blacks play live online for US$7 ($8.55) – an option not available to New Zealanders.

We support the campaign to raise which promotes competition and consumer choice as a means of minimising price and maximising quality of streaming sports games online. SKY continues to dominate the pay TV market, and sport is an extremely important part of that, with 71 percent of total Sky subscribers signed up to sport.

In October Sky announced that it had signed a conditional contract to renew its five-year deal with the New Zealand Rugby Union and the SANZAR unions for an undisclosed amount. The shares rose to a two-week high. It didn’t disclose any terms or conditions of the agreement.

The current rugby union contract which expires in 2015 awards exclusive broadcast rights across technology platforms, including internet viewing yet no information about the better to access to stream rugby online is not forthcoming.

We see a lot of opportunity for the NZRU to continue to develop the way the game is presented to globally by maximising their online presence, with streaming, merchandise and back catalog options, like NBA.com for example. NZRU reportedly spoke with other operators, but clearly SKY was the only option.

Sky still operates under an old, pre-internet distribution model of exclusive rights that are sold to different markets. According to a recent article in NZ Marketing when asked whether it would be willing to potentially cannibalise its existing subscription revenue by offering a cheaper online-only service, Sky said last year: “No, not at this time. [SkyGo] is an added value product for our customers. But we’re always evolving”.

The All Blacks have more than 2.5 million fans on Facebook and New Zealand Rugby conducted an experiment last year when it broadcast two tests live on YouTube in countries where the rights hadn’t been allocated exclusively to a broadcaster. It was pleasantly surprised with the results and we understand both games attracted over 100,000 views.

Tags

network level parental controls, telco, #globalmode, technology, censorship, geo-unblocking, innovation, buddy guard, Internet, NZRU, net neutrality, global mode, telecommunications, parental controls provider, kid safe internet, press release, trends, regulation, broadband, networks
More
SANOG28, disruptive, Industry, strategy, geo-blocking, world's first, competition, PaaS, filtering content, marketing, content filters, netflix, broadcasting, internet safety, India, international, open internet, mumbai, Copyright, compliance, content filtering, telco legislation, NFV, telco law, IoT, product differentiation, hackathon, DoT, Governance, Growth, Blocking, DNS, virtualisation, virtualization, APNIC, safety, australia telecommunications, Robi, Robi Safenet, safenet, Fiji, internet filtering, auckland, filtering, tech, BNSL, NZTE, IWF, Online Safety, parental controls, value added services, 115a of the Copyright Act, australia copyright law, nepal, scalability, PITA, Regulatory enforcement, Samoa, esafety17, controlling children’s internet usage, stretchsense, transparent DNS filter, traditional models, deluge, viper, reduce piracy, free online movies, DNS specialist, disruption, heard of hearing, deaf community, human rights, expansion, digital economy, OCED, ISP's, streaming movies, watch movies online, orcon rugby streaming, live sport, sky neon, stream rugby, watch rugby online, watch all blacks play online, watch all blacks online, live online sports, FreeMyRugby, HBO, Adobe, TPP, TPPA, best price all blacks streaming online, TTP, virtual borders, closed captions, RNZ, NetHui, debate, commercial barriers, customer rights, Smart DNS, mobile market, value added product, Successful telco, block inappropriate websites, wearables, child safety, content strategy, offering-led transformation, frontrunners, Uncategorized, #TeamJunckerEU, European Commission, geo-unblocking to be made illegal, export potential, internet trends, removal of geo-unblocking enhances economic growth, media bullies, global mode podcast, export growth, europe, economic growth, illegal, growth potential, SingleDigitalMarket, export, international expansion, indonesiacloud, indonesia

Recent Posts

Archive

September 2017

August 2017

July 2017

June 2017

April 2017

March 2017

February 2017

December 2016

November 2016

October 2016

August 2016

July 2016

April 2016

March 2016

February 2016

January 2016

December 2015

October 2015

September 2015

June 2015

May 2015

April 2015

March 2015

January 2015

December 2014

November 2014

October 2014

September 2014

home

Products

GameX

Buddy Guard™

Regulatory Compliance

Technology

Learn More

Blog

About Us

Get In Touch

Contact

Partners